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Who We Are

We're culture and leadership alchemists–evangelizing, assessing, and transforming the world, one growth company and leader at a time. Starting with you.

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Amy
Chief Executive Officer, Founder
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Amelia
Corporate Anthropologist,
Partner

Janet

Amy is a certified executive coach, board member, strategist, and culture and leadership alchemist for early stage and growth companies. She is also the Founder of New Fashioned, CEO of Certain Ability, board member and CPO at Product Lab, and an advisor to Boudica Capital and its portfolio.

 

Part of the founding team and a former executive at athenahealth, Amy has startup-to-public company experience building the culture and leadership team at one of the most successful SaaS companies in healthcare.  After athena's IPO, Amy founded the company that became New Fashioned. Amy leverages her growth-company experience to offer executive coaching and advisory services that benefit other growing companies: from 200-year-old publicly-traded Johnson Matthey to top-tier VC/PE-backed companies in the healthcare and technology sectors, like CodeRyte/3M, Atul Gawande's Ariadne Labs, Advanced Practice Strategies, Candescent Health, Optoro, Wellframe, Patients Like Me, Convene and SmartLabs.

 

Trained in cutting-edge leadership assessment and leadership coaching, and with a track record of real-world success, Amy has a fresh and pragmatic point of view on the challenges facing emerging and seasoned growth-company leaders. This perspective infuses her leadership of New Fashioned and Certain Ability, where she has institutionalized her craft-brewed methods for identifying, assessing and developing leaders and cultures with true growth-company DNA.  New Fashioned and Certain Ability provide the full spectrum of services for leadership and culture acquisition, assessment and development. Our intentional approaches to creating organizational culture and people and leadership infrastructure drive our clients' positive business outcomes.

 

Amy graduated magna cum laude from Amherst, where she double-majored in political science and gender studies and minored in religion, focusing on Buddhist theory. 

In addition to the Partners above, The New Fashioned team includes passionate professionals from the Human Resources, Talent Aquisition, Corporate Operations, and Project Management Industries. 

To be New Fashioned, you are biased-to-action with strong critical thinking skills.  You are positive and resilient, curious, and comfortable making order out of chaos.  You have a high tolerance for ambiguity and great organization and communication skills. 
 
Working with high-growth companies is an amazing way to make impact at scale, and it is not for the faint of heart!

If this sounds like you, we are always hiring.

Amelia has more than twenty five years of hands-on experience creating and executing strategy to drive growth. RIght out of college, Amelia launched and grew five companies one after the other and took them from start-up to success: two were incubated inside complex organizations and successfully spun out as eCornell and LeveragePoint, two others have achieved significant revenue and continue to thrive, with one recently achieving a $75M valuation and exit through acquisition. 
 

Through her work with New Fashioned, Amelia both advises companies and embeds to help operate companies as they grow.  Most recently, Amelia served as the Executive Vice President of People and Process for SmartLabs, helping them grow 10x in revenue, locations, and people in three and a half years. Amelia uses a blend of her strategic management, organizational development, organizational behavior, corporate operations, and executive coaching training to create backbones for companies expected to rapidly scale in tight timeframes.  

Amelia has served as a fractional Chief People Officer for companies in the healthcare, SaaS, and life science space. Using the New Fashioned approach, Amelia guides executives to develop vibrant and effective intentional cultures that often win third-party awards like "Great Place to Work" and Fortune's "100 Best Companies to Work For" within 18 months.
 

Before joining New Fashioned, Amelia served as Chief Operating Officer (COO) at the Authentic Leadership Institute, and as COO and Chief Product Officer (in the medical space, this position was called the Chief Content Officer) for a healthcare company acquired by Relias Learning (a Bertelsmann SE & Co. KGaA company) in a purchase that was directly related to Amelia's product leadership and a technology platform developed by Amelia.
 

Amelia also served as an Associate Partner at the Monitor Group (now Monitor Deloitte), a global strategy consultancy established by Michael Porter where Amelia worked with clients on Strategic Management challenges, Marketing Strategy, Product Pricing, Results Driven Change Management, and Organizational Behavior projects in the Consumer Packaged Goods, Biotechnology, Pharmaceutical, Energy, and Beer & Wine industries. 
 

As Director of Technology and Product Development for Corporate Learning at Harvard Business School Publishing, Amelia led the team that developed Harvard ManageMentor, an online training product with over 30 million installed seats. Amelia was also a founding member of Cornell’s Office of Distance Learning, spinning it out to become Cornell, where she worked to extend the university's mission to ensure that “any person can find instruction in any study…at any time in any place.”
 

Amelia earned her Bachelor of Science in Organizational Behavior from Cornell University, where she also pursued graduate studies in Organizational Development. Amelia is an accomplished inventor, holding rights to several US Patents.

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